Jenna McFarlandinUX CollectiveThe case for stacking Qualitative and Quantitative research methodsNavigating today’s changing consumer and uncovering a deeper consumer understanding4 min read·Feb 2, 2022----
Jenna McFarlandinUX CollectiveIncreasing survey response rates with the push-pull strategy6 ways to reduce drop out by minding UX6 min read·Jun 30, 2021----
Jenna McFarlandUnderstanding Two Types of Survey RespondentsTreat these respondents right to optimize survey response rates and data quality3 min read·Jun 8, 2021----
Jenna McFarlandBe Sure You Aren’t Asking Unanswerable Survey QuestionsHow to make every question answerable to all participants3 min read·Feb 27, 2021----
Jenna McFarlandinBootcampCultivate good survey karmaHow researchers can cultivate good survey karma2 min read·Feb 15, 2021----
Jenna McFarlandWriting a Great Survey: Answer these three questions for yourself firstThese 3 questions will help you uncover *why* you’re writing the survey and lead you to focused, actionable results.3 min read·Feb 14, 2021----