Jenna is the founder and principal researcher of McFarland Insights & Innovation, a woman-owned, consumer research and innovation consulting agency. She is a full time independent consumer research consultant, trained focus group moderator and survey design expert. She has 10 years of consumer & market insights experience working with some of the world’s largest CPG, Food & Beverage and food ingredient brands to drive consumer relevant innovations and ensure a deep understanding of industry trends. McFarland Insights & Innovations was established so that Jenna could share her expertise and passion for uncovering consumer truths with companies, big and small. With expertise in qualitative and quantitative methodology, we apply industry best practices and methodologies to deliver high value research outcomes. Experience and expertise is leveraged to turn data and insights into actionable strategies.